Understanding Digital Marketing: How to Get More Leads, Enquiries, and Sales with a Directory Listing

Consumer decisions in today’s business landscape are increasingly influenced by online interactions, especially with digital marketing constantly advancing and changing. 

Enter Business Key, one of Western Australia’s digital marketing specialists that has been around for 30 years and has been working with local businesses since the age of print.

One powerful tool for promoting your brand that should not be overlooked is listing your business in online directories. They provide a platform for local businesses to reach a wider audience, improve online visibility, and ultimately drive more customers to your doors.

We offer innovative digital marketing solutions and a commitment to connecting people and businesses with our digital products and online services. 

These solutions come in 3 membership packages, each meticulously designed to boost web traffic and attract potential customers. What’s more, these thoughtfully curated packages go beyond the ordinary marketing promotions. They provide users with up-to-date and precise information right at their fingertips.

Beyond connecting with potential new clients, you gain access to our exclusive member benefits, like:

  • A comprehensive mini-website tailored to your business
  • Complete assistance for setting up your listing
  • Devoted customer service for all your needs
  • In-depth reports and valuable insights
  • Visibility across multiple platforms for wider reach
  • Direct enquiries from clients

But first, what exactly goes into creating an effective business page? 


Exploring Essential Components of A Business Page 

Among the various platforms available, a business page plays a crucial role in connecting with customers.

Let us delve into the essential components found inside a business page under Business Key’s regional online directories.

Contact Information

Essential contact details usually include a business address, phone number, email address, and links to social media profiles. Including accurate contact information is crucial for visitors who may have questions, want to make purchases, or seek collaborations. 


You can trust that your business’s contact information will be meticulously maintained and regularly updated, ensuring your customers can easily reach you without any hitches.


Banner Display

A visually appealing business page captures attention and leaves a lasting impression. Engaging visual content, such as high-resolution logos, banners, and colour schemes, effectively conveys the brand’s story and values.

Our expertise is crafting visually captivating banners that make a lasting impression and align with your brand’s identity and objectives.

Navigation Panel

The Navigation Panel, also known as the navigation menu or navbar, is an essential component of a business page. It is a navigational tool that helps visitors explore different sections and pages within the page. 

This is where you can see the following tabs:

About Section

The “About” section serves as a virtual introduction to your business. 

We provide a concise summary of your company’s mission, values, and history. This section communicates the unique selling points and competitive advantages that differentiate your business from your competitors.

This is where you can see the localities you operate in, licence IDs, ABN, ACN, promotional features, benefit checklists, etc. 

Not only that, but we also embed the content with quality searched keywords that highlight the nature of your business and help increase your rank on search results.

Products and Services

We show potential customers what they’ll get when they work with you by uploading up to 10+ products and services with high-quality images, detailed descriptions, pricing information, and unique features.

Unless time is invested in tailoring your products and services, your business will become invisible to everyone, but we take that burden off your shoulders and do it for you. That way, potential customers know what makes your company stand apart from competitors.


Upon clicking the “Gallery” tab, we ensure visitors are greeted with a curated collection of high-resolution images of your business. 

The images showcased are more than just a visual feast; they are a testament to what you offer. We upload up to 15+ photos and represent your business visually on your business page. 



The “Video” tab represents a gateway to a captivating video experience featuring the work or narrative of your business. We added this tab to help users connect and understand your business better.


It’s like putting a face to your business’s name, giving your audience a glimpse of your authentic nature and what you offer. 

This goes beyond just getting your message out – it shows that you’re in sync with your customers and are the answer they’ve been seeking. 


As a new feature made to create a buzz and boost customer engagement, we took the liberty of creating a downloadable .JPEG file and brochure of your personalised QR code and uploaded it under the “E-Brochure” tab.


In just one click, you can have a tangible print of the QR code in their hands, ideal for sharing at events, meetings, or when a physical presence is desired. It’s easier for people to get more information about your business, such as your contact details, website, social media profiles, and more. 

Hyperlinked Categories

This tab contains the comprehensive list of your selected categories, showcasing your knowledge and skills across various specialised fields.



As you click on the “Blog” tab, it serves as a dedicated space where visitors can see a collection of insightful and informative content. 


The blogs showcased here are meticulously crafted, each representing the unique perspective and expertise of your business that has been made throughout the years.

Wrap Up

Each element plays a crucial role, from providing a comprehensive overview of the company to showcasing products or services and engaging with the audience. 

By paying attention to these critical components, we help businesses create a compelling online presence that attracts customers, builds credibility, and drives success in the digital landscape.

If you want to know more, don’t hesitate to book a consultation or visit our website by clicking here.



Submit a Comment

Your email address will not be published. Required fields are marked *

More Channels


More Info Call Us:

1300 017 990

Latest Posts