Privacy Policy

Protecting your privacy

We take your privacy very seriously and this Privacy Policy set out what personal information we collect, how we hold it, use it, and who we might share it with.  

This Policy covers Business Key Pty Ltd and its related companies, including its subsidiaries, whose operations include publishing and distributing the Business Key directories, electronic, wireless and online consumer products, as well as offering advertising, media, marketing data solutions, content, location and other business services.  

This Policy also incorporates our Credit Reporting Policy which covers additional information on how we manage your personal information collected in connection with a credit application, or a credit facility.

1. The kinds of personal information we collect and hold

The kinds of personal information we collect and hold may include:

  • contact details and identification such as your name, email address, postal address, phone number, and other similar contact data. We also may collect other data about you such as work information, occupation, date of birth and drivers licence.
  • account credentials such as your username and passwords and similar security information used for authentication and account access.
  • usage data such as the search terms you enter, the pages you visit, the products and services you purchase. We may also collect data about your device such as IP address, device identifiers, and data about the network, operating system, or software you use to connect to our products and services.
  • location data when you enable location-based features of our products, we may collect location data. We may also collect location data derived from your IP address.
  • payment data if you make a purchase such as your name, banking and credit card details.

Some information we collect might not be included in this list. It really depends on the service or product we’re offering.

2. How we collect your personal information

The data we collect depends on the services and products that you use. We may collect some data directly from you, such as when you create an account, or contact us for support. We also collect “usage data” directly from you or through analytics companies. Much of this data collection is done through the use of cookies (small text files placed on your device), and does not identify individual customers but does identify internet browser.  

To make this advertising more relevant to you, we or our third party advertising companies, may collect and use information about visits to our sites and to other sites made using your computer or device. For more information about this practice and your options, visit here.

Where we do identify you (such as where you are logged into your online account), we treat any use or disclosure in accordance with this policy.

We sometimes collect your information from other sources including from:

  • your telephone service provider such as your listing details for our telephone directories;
  • various third parties such as your representatives, credit reporting bodies, social media sites, consumers who use our products, our related companies and our syndication partners;
  • public sources such as from information available on the internet; and
  • organisations we list under “When do you disclose my personal information?” (see below). 

In some circumstances, if you don’t provide us with your personal information, we may not be able to

  • provide you with the product or service you want;
  • manage or administer your product or service;
  • personalise your experience with us;
  • verify your identity or protect against fraud; or
  • let you know about other products or services that you might be interested in.

If we ever need you to give us another person’s personal information (for example, if you’d like to give someone access to your Sensis services), we’ll need you to let that person know. You can also tell them to contact us if they have any questions.

3. How we hold your information

We store your information in hard copy or electronic format and store it in storage facilities that we own and operate ourselves, or that are owned and operated by trusted third parties. 

We use a combination of technical solutions, security controls and internal processes to help us protect your information and our network.

We aim to keep your information only for as long as we need it e.g. for business reasons for to comply with our legal and regulatory requirements. When we no longer need the information, we take reasonable steps to destroy or de-identify it.

4. How we use your personal information

We may use your personal information to:

  • check your identity;
  • provide and administer our products and services, including directory services and advertising in various media;
  • identify opportunities to help improve our products, services and technologies and improve those products, services and technologies;
  • carry out credit checks and help prevent fraud;
  • help us maintain and develop our business systems and infrastructure, 
  • for information received from Google APIs, including Gmail (“Restricted Scope Data”): to provide or improve your experience or use of Gmail  in accordance with the Google API Services User Data Policy , including the Limited Use requirements. We do not use Restricted Scope Data to serve you advertisements or for any other purpose not listed here. Moreover, unless required for security purposes or to comply with applicable laws, no human will have the availability to read Restricted Scope Data; 
  • promote and market services to you (sometimes even after you leave us); and
  • deliver targeted marketing, advertising and content from us and third parties on our websites and third party websites relevant to your interests.

If you don’t want Business Key to contact you for marketing or promotions, please call us on 1300 017 990. And if you’ve received emails or SMS from us, you’ll need to follow the unsubscribe instructions within those messages for them to stop.

If you sign up to push notifications, you’ll receive these on your browser whenever they’re sent. These do not identify individual customers but may include promotional communications regarding our products and services. If you later wish to opt out of notifications, you can configure the settings on your browser. Opting out of push notifications will not affect other communications you receive from us, such as email communications. 

5. When we disclose your personal information to third parties

In some circumstances, we might disclose your personal information to other organisations. But we only ever do this when providing services to you, or as otherwise explained in this policy. When we do this, we take all reasonable steps to keep your information secure.

We also require our contracted service providers to comply with privacy and confidentiality obligations to help protect your personal information. These service providers may be based locally or overseas. They help us with tasks like:

  • customer enquiries
  • mailing
  • billing and debt-recovery
  • information technology
  • data verification
  • managing your advertising
  • marketing, telemarketing and sales
  • market research, and
  • website analysis.

We may disclose your personal information to:

  • your authorised representatives or advisers (when you ask us to)
  • credit-reporting bodies for credit related purposes such as creditworthiness, credit rating or default listing;
  • fraud-prevention organisations 
  • our related companies, including Business Key who help us provide and administer our products and services
  • our professional advisers
  • government, regulatory authorities and other organisations, as required or authorised by law
  • organisations who manage our business, corporate, risk and funding strategies
  • companies involved in a sale of our company or assets
  • Business Key Pty Ltd (to help them provide directory assistance services like Directory Assistance and Call Connect.
  • telephone service providers who supply customer data for publication in our directories, and
  • our directories and syndication partners, as permitted in our Product Contract Terms.

If you use your device’s voice-controlled assistant when using our services, anything you say will be sent to Google and may be used by Google in accordance with its privacy policy, which is available at .

6. Business Key Data Solutions

Busines Key collects personal information such as your name and contact details from third party data suppliers. If your personal information was provided to us by a data supplier, we will have sought their confirmation that they are authorised under privacy laws to provide us with your personal information for the purposes described below. 

We collect, hold, use and disclose personal information in order to operate our business, including to provide products and services to our customers such as marketing databases that can be used by our customers for campaign purposes, including to supply information regarding products and services that may be of interest to individuals and businesses, and data linkage and cleansing to make sure our customers’ data is complete, up-to-date and accurate. 

7. Sharing your information outside of Australia

In some situations your personal information might be transferred outside of Australia. This is usually for information management and storage purposes, and most commonly occurs in the Philippines, India, United States of America, Canada, Israel, Denmark, Japan, United Kingdom, Croatia, Germany, Ireland and Singapore. It’s important to note this list may change depending on who we partner with. But we’ll do our best to update it here when this happens.

We may store your information in cloud or other types of networked or electronic systems. As electronic or networked systems can be accessed from various countries via an internet connection, it’s not always practicable to know in which country your information may be held. If your information is stored in this way, disclosures may occur in countries other than those listed.

8. Credit Reporting 

When you apply for credit to buy our products and services or choose to be a guarantor, we might collect ‘credit information’ about you. 

Credit information is the information we may collect and give to a credit reporting body and take into consideration when you apply for or use credit. Credit information can include:  

  • identification information
  • details about information requests made about you to credit reporting bodies
  • current and historical details about credit applications you have made and credit arrangements you have entered into
  • information about overdue payments, default listings and about serious credit infringements and information about payments or subsequent arrangements in relation to either of these
  • publicly available information like bankruptcy and court judgments
  • credit scores or credit assessments.

We may use your credit information for purposes such as:

  • to obtain credit information from credit reporting bodies;
  • to assess your application for commercial credit;
  • to assess whether to accept you as a guarantor of commercial credit;
  • to collect overdue commercial credit payments;
  • for our internal management purposes that are directly relating to the provision or management of commercial credit.

9. How you can access your personal information

You can request a copy of the personal information that we hold about you by emailing us at There is no charge to submit a request, however we may apply an administrative charge for providing access but we’ll always check with your first. If we can’t give you access or can only give you access to certain information, we’ll tell you why. 

10. Contact Us

Customer Care

Phone: 1300 017 990


Contact form:

For any of our other brands, please email us at

11. How to make a privacy complaint

We take the protection of our customers’ privacy very seriously. If you believe your privacy has been breached by us, have any questions or concerns about our Privacy Policy, please email us at

We’ll aim to investigate and resolve your complaint within 30 days of receiving it. If we need more time, we will notify you about the reasons for the delay and indicate a new estimate time frame.

If you’re not satisfied with our response, you may lodge a formal complaint with the Office of the Australian Information Commissioner (

12. Changes to our Privacy Policy

We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website. This privacy policy was last updated in August 2021.