About US

About Business Key

Our Vision

Our vision is to help regional businesses discover their digital world and in doing so grow local economies, create stronger communities and build a prosperous model for business growth.

Our Mission

Our mission is to deliver outstanding services, support and technological solutions so businesses can harness the power of digital marketing. We do this through a suite of digital marketing services and products, from website design, SEO and directory listings to location and email marketing, social media and content support.

How We Help

Our passion is “Live local, enjoy local, buy local.”

We help regional businesses ignite sales with advanced digital marketing and online advertising.

And we know when regional businesses prosper, local economies bloom, families thrive and communities grow.

The People Behind the Key

Owner and founder of Business Key, Les Waugh, made the first Goldfields Key directory over 31 years ago. Soon after, he created two new print products – the WA Mining Map and Goldfields Business Planner. Extremely popular, the sought-after advertising placements were snapped up from year to year! Now the beloved print directory has been transformed into an App, online directory and digital marketing hub!



Les has been helping regional business owners with their advertising, logo design and print needs for over 31 years. He takes a genuine interest in seeing his customers succeed and this is reflected in his loyal and community-minded approach. Today, Les is helping clients grow their business to the next level with digital directories, apps, websites and print marketing.


Customer Support

Lana is the face of Business Key. She’s the person who is out and about, meeting clients and making life a little easier for them. Lana’s role is varied, but her natural people skills make her a perfect fit as the go-to salesperson. Her commitment to customer service is legendary, with an unwavering drive to know every customer by name!

Inspired by our Business Model?

Do you live in a regional area?

Are you looking for a business opportunity?

Want to replicate our business success?

Business Key wants to talk to community minded organisations and individuals who are driven to help regional communities grow and thrive. Our business model is tried and tested and it’s one where the right person can build a successful business under our license without costly development expenses.


Let's Chat

1300 017 990