Digital marketing is more important for businesses nowadays more than ever. But how different is digital marketing in Australia? Digital marketing is something that arouses resistance from Australian users. 

According to a study from We Are Social, “46% of the entire Australian internet population use ad-blocking tools and as much as two in five opt not to see any digital ads within 30 days.” 

Albeit, times have changed. Brands and businesses can no longer rely on traditional marketing to promote its products and services. While that doesn’t mean the end of traditional marketing, it surely signals that digital marketing has come a long way and is poised to become the most potent form of marketing in the world today.

What is digital marketing?

Digital marketing, or also called online marketing, is the promotion of brands by the application of digital technologies and media designed to achieve your marketing objectives. A true multi-channeled digital marketing approach integrates media and technology across different marketing activities.

Commonly, knowing where to start is the first challenge in creating an effective digital marketing plan. However, there are various essential tactics you can take advantage of to succeed.

10 Reasons Why Digital Marketing Can Help Your Business Grow 

The following reasons will show you why digital marketing is a beneficial marketing channel and a powerful investment-wise decision that will help grow your business: 

Levels the Digital Market

Business owners have to welcome the notion that digital marketing is not only for large corporations and multinational companies to dominate. With adequate resources and a well-planned online marketing campaign, small and medium businesses can go head to head against the top dogs in the vast and competitive digital market. As a result, you can attract a good amount of targeted traffic to your business. 

Thanks to digital marketing, businesses are given a chance to perform marketing processes better and make sales that were previously thought to be only available to large corporations. You don’t have a physical store or a branch in a particular location? No problem! You can still effectively engage with customers, even those who are from different parts of the world.  

More Cost-Effective than Traditional Marketing

A small and medium enterprise does not have the capital and resources to expend on different marketing channels. The charges of TV ads and billboards are very expensive. Most have too little to spare on marketing their business. This is where a well-planned digital marketing plan plays a significant role. 

A digital marketing strategy can provide a much better and more cost-effective solution that, without a doubt, delivers results. It doesn’t require a huge amount of capitalisation, but its ability to reach greater heights is insurmountable. According to a Gartner’s annual digital marketing spend survey, 40% of the respondents expressed considerable saving resources by utilising digital sales strategy methods in promoting their products and services. 

Digital marketing lets you efficiently communicate and convert a wider reach of the target audience with considerably cost-effective marketing channels.

Delivers Conversion

Businesses measure their success online, depending on the nature and purpose of their website, based on the percentage rate of the incoming traffic converting to leads or sales. Marketing your products and services online without conversion is meaningless and is a waste of marketing effort. For that reason, business owners are aligning and focusing their online marketing campaigns on conversion optimisation.

You can use several tools and techniques, such as Search Engine Optimisation, email marketing, and social media marketing. These three generate effective communication and interaction between you and your target audience and deliver substantial results.

Encourages Interaction with Targeted Audiences

Internet marketing tools can engage with your target audience in real-time. It’s one of the reasons why digital marketing has been usurping the traditional way of marketing. Customers expect engagement when they interact with your brand or business. How you handle these engagements and interactions spells your business’s success and failure. 

Providing customers with proper engagement and interaction points gives an insight into what they want. This information steers you towards the right and well-coordinated set of moves, providing customers with a better experience, thus, developing a good relationship with them. After all, loyalty and trust is a must for your business to grow.

Gets Your Business Into Global

The rapid proliferation of internet-enabled devices, such as smartphones and tablets, caused the next wave of information dissemination. And the difference between mobile and desktop users has grown over time and will only continue to grow over time. 

For local businesses to grow, you need to touch the mobile population who search in specific locations and do the purchasing process exclusively on their phones. A mobile-friendly website gives you the capability of reaching billions of mobile consumers. Remember, mobile users have no problem dropping your website if they find it hard to navigate, doesn’t display well, and is time-consuming.   

Builds Your Brand Reputation

Companies need to build a strong brand reputation to be successful. Brand awareness is among the most substantial elements (and often the most overlooked) in an effective digital marketing campaign. Using marketing campaigns can get your name out there and reach a wider audience. 

But is your strategy attracting the traffic your business is targeting? A powerful strategy lies in its capability of appealing to the target audience. The more information you have accessible on the internet, the easier it is for users to find your business. This helps earn trust and increase the likelihood of end-users buying from you. For instance, updating your social media pages with your newly released products or services or publishing blogs about the different aspects of your business are some of the things that play an essential role in raising brand awareness.

Delivering valuable brand content to your customers will open new doors for you to reach bigger markets and attain business growth. In turn, satisfied and happy customers will be your ambassadors. They’ll be the ones to share all their positive experiences to others, opening new opportunities for the company.

Generates Better Revenues

Digital sales marketing plans generate high revenue in contrast to traditional marketing channels. Effective digital marketing plans create higher conversion rates, helping businesses earn high revenue. 

Google claims there’s 2.8 times the expectancy of higher revenue growth for companies that incorporate digital marketing strategies in a study with IPSOS Hong Kong. 

Better revenue growth expectancy means small and medium businesses have 3.3 times better chances of expanding their workforce and business by using digital marketing – opening to better and larger markets locally and globally.

Better ROI for Your Marketing Investments

As previously described, digital marketing helps in improving your branding and increasing your company’s revenues. In the same manner, it also generates better Return of Investments (ROI) in contrast with traditional marketing channels. The thing with traditional marketing is the cost is too high for small and medium companies to focus on. Yet, the results you receive are difficult to measure.

On the contrary, you can easily track and monitor digital marketing. Results can be easily measured and realised as soon as your target market provides their contact details, subscribes to your newsletter, or makes a purchase. With digital marketing analytics, you can measure every tactic you use in every marketing campaign. 

You can see whether a particular strategy works or needs some tweaking with the data Google Analytics and other similar tools can provide. You can also use what you learn and apply them to future campaigns to ensure better success rates.

The vital key to an effective digital marketing strategy is producing continuous traffic that you can convert to leads. After all, there’s no quicker way to return your investments than to generate high traffic.

Earns People’s Trust

Digital marketing focuses on signals that result from direct or personalised interactions between a brand and its target audience. A study from Nielsen Global Online Consumer Survey with 25 thousand respondents from 50 countries stated that “90% of consumers surveyed noted that they trust recommendations from people they know.”

Things like social signals, social proof and testimonials from actual consumers who purchased or availed a product or service commercialised by a brand or business influence the results and effectiveness of a digital marketing strategy. These signals signify reliability and thus can generate trust from your target audience – most who can become potential customers of your brand or business.

Entices People with Call-To-Action

Just like how social media signs and testimonials influence the trust your target audience puts on your brand or business, effective digital marketing strategies entice users to take action you wish for them to make. Digital marketers make full use of clever and innovative Calls-To-Action to drive conversions.

A Call-To-Action is the action that you want web visitors to do next. For example, to download something, sign up, like, call or purchase, it’s a specific step enticing them to take a favourable action. It’s how you optimise and coordinate buttons, texts, and innovative forms to conform with your colour scheme, copy, and graphics. Even how you do the positioning of the page can affect how it generates a favourable action from your visitors.

Next Step to Fully Optimising Digital Marketing

For brick-and-mortar businesses, it’s a normal occurrence to encounter a visitor enter the store, browse and inspect some products, then leave without making any purchase. These kinds of people come and go, but there are a few who actually make a purchase. If these people are satisfied with their purchase, they will come back for more later. 

Here’s the thing. If you imagine your business in the same situation, having a massive number of website visitors with zero conversion will only make your business collapse and cease to exist sooner or later. With proven effective strategies and techniques, online marketing can help attract not just mere traffic but a highly targeted audience that delivers results. Digital marketing is about targeting the right kind of people that give the right results and ensure the survival of your business.

Business Key is a digital marketing agency that provides efficient digital marketing solutions that effectively optimises and supports large and small businesses in Western Australia. We do long-term and strategic digital marketing tasks focused on your business goals. Find out more!